STRATEGIC GIFTING
Hewson x Trestle Est. 2025
TEAMWORK WE’RE Dreamin’ up
Client Facing Project One
90 Days Go To Launch
Hewson 90 Day Go To Market Strategy (GTM) with Trestle
This is a focused 90 day plan to analyze, refine, and map out the next phase of your business. It is designed to create clarity around your go-to-market approach while building a strong foundation for a potential ongoing retainer and monthly partnership.
Month 1:
Analyze 2025 clients & client success through set kpis - send Loom Overview
Remix linkedin content to blog post for your website (5 blogs)
We will use these to drive traffic in my cold outreach emails as well as the case studies
Dream up GTM client base for Rolling and Annual Drop Clients
Create each client persona “one pager” for GTM cold outreach
Map out the Cold Outreach journey and strategy
If time allows, begin outreach before month 2
Month 2:
Cold Outreach begins - 10 ideal clients through the journey
Create Lead Magnet - strategy & design
Create Newsletter/ E-list – with thank you for subscribing automation & lead magnet delivery
Start Standard Operating Procedure for each client persona (Holiday, Rolling, Annual)
Start Client Experience & Journey Mapping
Analyze 2025 website traffic - implement 2 major takeaways from discovery for impact - send Loom Overview
Month 3:
Finish Client Experience & Journey Mapping
Finish Standard Operating Procedure for each client persona (Holiday, Rolling, Annual)
Lead Magnet / E-list marketing begins
Consider first newsletter outreach for new list by EOM - newsletter creation
Track / Analyze data end of month for 90 day GTM strategies - 1 Hour Meeting To Present Impact
Investment
$1,500/month for 3 months, charged at the beginning of the month.
This is allotted for an estimated 15 hours. If our project scope extends beyond that, I will let you know when we’re getting close to that place.
Any additional meetings not disclosed within the plan above will be billed at $150/hour
JCP Client Experience and Portal Project
[The Rolling Client Automation Skeleton]
The JCP Client Experience and Portal Project is designed to pull your client experience together in a way that feels clear, organized, and easy to move through. This includes finishing out your client portal page on your website, along with the automations that support it behind the scenes. I will also support key client touchpoints so everything feels aligned and intentional from start to finish.
This project includes
Completion of the client portal page on your website
This includes a data review of JCP history with Hewson to create a “Did You Know” overview to improve her awareness of your ROI
Set up and refinement of supporting automations
Support for your client survey to JCP
Assist with the preparation of a client rollout presentation to introduce these updates clearly
What is needed from you
Create and share your questions for the JCP client survey in a document or notes format
Provide any additional context not reflected in the spreadsheet, such as partnership origin date or other meaningful milestones
Share an updated and live version of your spreadsheet, since I am currently working from an older copy
Prepare any new materials you would like to present, including gifts or strategy elements
Confirm the billing cadence for JCP, especially as it relates to automations
Any other featured buttons you’d like to see on her website page
I don’t foresee the need for any additional meeting time
Future Application and Scalability
This setup is meant to work beyond just this project. The client portal and systems will be built so they can be reused and adapted for future rolling clients. This makes it easier to create a consistent experience while saving you time, so you are not starting from scratch each time a new client comes in. A recording of how to duplicate the website page will be provided. All automations will be saved on your account and can be reviewed and replicated.
Why This Matters
Rolling clients are becoming a larger focus for Hewson, which means the experience needs to be both thoughtful and repeatable. Taking the time to refine how clients move through your process, both on the front end and behind the scenes, creates consistency, clarity, and ease. By streamlining the client-facing experience alongside the supporting automations, you are setting up a foundation that can scale without adding unnecessary complexity.
Goals
• Complete and launch the full client portal experience for JCP
• Gather initial feedback through a client survey
• Refine and adjust based on real client use and insights
• Follow up with a second survey focused on ease of use and overall experience
• Build a repeatable system that can be used and adapted for future rolling clients
Timeline
Ideally, we can wrap this by 4/30 at the very latest (Including your meeting or loom recording presentation to JCP!)
[4/15] Completion of the client portal page on your website
This includes a data review of JCP history with Hewson to create a “Did You Know” overview to improve her awareness of your ROI
[4/15] Set up and refinement of supporting automations
[Turnaround depending on your outline] Support for your client survey to JCP
[Can add to outline and draft of your PowerPoint upon finalization of other items] Assist with the preparation of a client rollout presentation to introduce these updates clearly
Open to your ideal timeline & additional thoughts, questions, or requests.
Investment
$1,500/ project scope rate (this is allotted for an estimated 15 hours. If our project scope extends beyond that, I will let you know when we’re getting close to that place).
Any additional meetings will be billed at $150/hour
$750 billed at launch and completion